{
  "@context": "https://schema.org",
  "@type": "WebPage",
  "name": "European E-Commerce Market Context – Deluso Investments",
  "url": "https://deluso-investments.com/en/market-analysis",
  "inLanguage": "en",
  "description": "Context on the European e-commerce market – drivers, risks and how Deluso positions built companies. Not a forecast or investment advice.",
  "drivers": [
    "Continued shift from offline to online spend",
    "Maturing payment, fulfilment and ad-tech infrastructure",
    "Strong cross-border logistics within the EU single market"
  ],
  "risks": [
    "Rising customer acquisition costs",
    "Platform algorithm volatility (Meta, Google, Amazon)",
    "Tighter regulation (GDPR, packaging law, VAT, sustainability)",
    "Marketplace fee inflation and price competition"
  ],
  "delusoPositioning": [
    "Multi-channel from day one",
    "Diversified supplier pool",
    "Operational compliance built in",
    "Revenue based on real product margins"
  ],
  "notAForecast": "Market context only. No forecast of revenue or returns for any specific project.",
  "disclaimer": "Business service – not a financial product. Success is subject to entrepreneurial risk."
}