{
  "@context": "https://schema.org",
  "@type": "WebPage",
  "name": "Why E-Commerce – Deluso Investments",
  "url": "https://deluso-investments.com/en/why-ecommerce",
  "inLanguage": "en",
  "description": "E-commerce as a scalable business model – advantages, risks and how Deluso builds turnkey companies.",
  "advantages": [
    "Lower fixed costs than physical retail",
    "24/7 sales",
    "High scalability",
    "Data-driven optimisation",
    "Internationalisable",
    "Real products with tangible value",
    "Balance-sheet asset, sellable"
  ],
  "risks": [
    "Competitive pressure from marketplaces",
    "Platform dependency (ad costs, algorithms)",
    "Logistics and supply chain risks",
    "Regulatory change"
  ],
  "delusoRole": "Build, operate during the build phase, full handover at 100 % ownership.",
  "notOffered": ["Financial products", "Capital investments", "Returns", "Guaranteed profits"],
  "disclaimer": "Business service – not a financial product. Success is subject to entrepreneurial risk."
}